Audiences

You can determine which users you want to target in your campaign on the Audiences page. You can group users into audiences to quickly and easily determine which users are included or excluded from a campaign. To access the Audiences page, select Audiences in the side menu.

A campaign audience generally consists of the following elements, either combined or separate:

• Traits—system-generated groups of users who behave similarly in online banking.
• Custom audiences—groups of users that were already uploaded, as classified by demographics, offline behaviors, or other marketer-defined attributes.

To learn more about these elements, see Defining traits and Custom audiences.