Campaign reports

Use campaign reports to quickly monitor the effectiveness of your campaign based on a variety of metrics. You can access campaign reports by selecting the More icon () for a campaign on the Campaigns page.

Campaign reports contain data for the following areas:

• Impressions—the number of unique times ads in the campaign were displayed to users.
• Clicks—the number of times users clicked on an ad in the campaign.
• Clickthrough rate (CTR)—the percentage of viewers who clicked on an ad in the campaign.
• Conversions—the number of users who adopted the targeted product or used the targeted feature during the time frame of the campaign

Each campaign report contains a graph that updates dynamically as you select the various information cards at the top of the page. While the information cards contain a high-level overview of impressions, clicks, CTR, and conversions, the graph allows you to drill deeper into the data.

The x-axis of the graph contains the date range, and the y-axis of the graph contains a numeric value or percentage, depending on which metric you view.