FAQs

SMART uses collaborative filtering to identify and recommend specific sets of users for you to target in your campaigns. Collaborative filtering is a technique that recommends products to users based on the products of similar users. SMART uses this technique to review millions of rows of data to identify users with similar products that you can target as audiences in your campaigns. For more information on how SMART works, see Recommended audiences.

Your admin user must enable the following rights for your account:

• CanAccess Q2central in the CSR Users window
• COMMUNICATIONS: Manage Marketing Messaging in the CSR Role window

Your account's login status must be Normal.

You can then log in to SMART by using your Q2central credentials.

SMART randomly selects and display creatives for Text and icon and Account tile spaces until the user refreshes or navigates away from the page. Other ad locations display randomly and carousel.

The Top ad location carousels every 10 seconds. Ads in other locations display in a random order when multiple ads are set for the same ad space. You can view the different ads by refreshing the page.

Mobile ads display differently based on your version of UUX and if you have the Native menu turned on. For more information on mobile ads, see Ad locations.

Yes, you can use your own content for ads. Your content must meet the specifications defined Ad specifications.

An impression occurs when a user sees an ad appear on the page for the first time. If the user remains on the page and sees the ad again, it does not count as a second impression. The user must leave and return to that page for the ad to count as another impression.

An adoption occurs when a user adopts a product. The user does not have to be included in a campaign's audience.

A conversion occurs when a user who is included in a campaign's audience sees an ad (an impression) and adopts the product while the campaign is running. The user does not have to select the ad for a conversion to count.

SMART counts an adoption when a user adopts a product.

SMART counts a conversion when a user who is included in a campaign's audience sees an ad (an impression) and adopts the product while the campaign is running.

The number of conversions should be less than the number of adoptions since conversions are a subset of adoptions. In some cases, conversions and adoptions may be equal if a campaign's audience includes all users.

You can view the number of Total logins and People who have logged in to online banking based on their device type (desktop, mobile phone, or tablet) on the Online features tab of the Usage statistics page.

The number of Total logins represents the number of times users logged in to online banking. SMART only counts the user’s first login for this total. Multiple logins after this initial login are not included.

The number of People represents the number of unique users who logged in to online banking and includes users who have logged in multiple times during the given time period.

For example, over the course of one day, 8 users may log in to online banking. Two of these users logged in multiple times. In this example, Total logins would display as 8 since SMART only counts each user’s initial login. People would display as 10 because this number includes users who have logged in multiple times.

Generally, it takes 2-4 days for a trait to update.

The following example describes the process and timeline for updating traits:

If you add a user to a Group in Q2central, the user will appear in the database extract the following day. The database extract is processed by a job that runs between 7:00 AM and 8:00 PM CT.

While this occurs, a second job is executed. This job creates the Group trait for that user and starts at 3:00 PM CT each day. If the second job is completed before the first job, the database extract will not have processed in time and will require the second job to run again on the following day.

When these jobs are completed, a third job runs from 1:00 AM to 10:30 PM CT the following day. During this time, the data for each FI is processed randomly, and the trait is updated.

If the timing of any of the jobs is off, the update may take more time and appear within 3-4 days.

The mobile login trait describes the number of people who logged in to mobile banking through both the mobile app and mobile browser.

Yes, your session will expire after 20 minutes of inactivity.

Yes, you have four login attempts before your account is locked out.

If you are locked out of your Q2central account, you will also be locked out of your SMART account.